You’re Having a Social Media Crisis – What Now? Pt. 1

In the Chinese language, the characters that spell out the word “crisis”,wēijī,  are formed from the the sinographs that translate to something like “incipient moment” or “crucial point”. A wēijī is a perilous situation when one should be especially careful and wary. It is not usually a time when one goes looking for advantages and opportunities. In a crisis, our instincts tell […]

SEO – is it a sprint or a marathon?

Photo courtesy of Tudre(CC Attribution) SEO, so many people come to me asking if I can “do some SEO” and get them on the first page of Google and then seem confused when I explain it is a process and that the process is on-going.  I think it takes a mental shift to understand that […]

how to respond to bad reviews

What to do about bad reviews

So you got a negative Yelp or other online review about your business. What now? Do you ignore it? No! Bad reviews happen to the best businesses. Bad reviews happen even when we thought we were at the top of our game. Sometimes we have an off day and then sometimes reviewers aren’t exactly honest […]

How to get basic SEO started for new business

Today, all the talk seems to be centered around social media.  Many new companies and even well established ones have left their SEO by the wayside. Fact is that online searches are what drive purchase decisions. A business creates demand for their products/services using social media, but will capture demand and steal market share via SEO and their website. So what […]

Facebook Pages’ “Likes” May Drop Soon

Facebook is changing the way it’s counting/allocating “likes” for Facebook Pages.  They will be subtracting any account’s “Likes” that have been either manually deactivated or “memorialized” after the has owner passed. So, if you see your Facebook Page’s “Likes” drop suddenly, it is most likely not because of something you or staff did, it is because […]

frustrated with yelp sign

Yelp – love it, hate it, make it work for you

One of the great things about Yelp when they arrived on the online scene was the instant availability of the guest reviews and I loved that I could get the inside scoop (from locals) of restaurants when traveling. When my partner and I decided to get adventurous and tried living on the road in our […]

How to Auto-post all of Your WordPress Posts to Facebook

Did you know that you can auto-send all of your WordPress posts straight to Facebook? Well, you can. Imagine not having to cross post your blog articles or your new webpages on all of your social media accounts.  What if you could write the WordPress article or post and when you hit “publish” that content […]

Link your other social media accounts to a Facebook Page

Instructions to link Instagram to a Facebook Page 1. Open your Facebook Page where you want to add the Instagram Tab. 2. Search for Instatab (app) and click on it. 3. A warning saying “You are using Facebook as a page” comes. Click on Continue as your profile. 4. Click on “Install Application“. 5. Click […]

Smart phone and Tablet Web Design

Do you need a smart phone or mobile friendly website So, you had a website built for you a few years ago and now you are wondering if you need to have it updated or revamped.  Let me ask you this, does your website adjust it’s look and functionality based on what kind of device […]