You’re Having a Social Media Crisis – What Now? Pt. 1

In the Chinese language, the characters that spell out the word “crisis”,wēijī,  are formed from the the sinographs that translate to something like “incipient moment” or “crucial point”. A wēijī is a perilous situation when one should be especially careful and wary. It is not usually a time when one goes looking for advantages and opportunities. In a crisis, our instincts tell […]

How to get basic SEO started for new business

Today, all the talk seems to be centered around social media.  Many new companies and even well established ones have left their SEO by the wayside. Fact is that online searches are what drive purchase decisions. A business creates demand for their products/services using social media, but will capture demand and steal market share via SEO and their website. So what […]

Facebook Pages’ “Likes” May Drop Soon

Facebook is changing the way it’s counting/allocating “likes” for Facebook Pages.  They will be subtracting any account’s “Likes” that have been either manually deactivated or “memorialized” after the has owner passed. So, if you see your Facebook Page’s “Likes” drop suddenly, it is most likely not because of something you or staff did, it is because […]