You’re Having a Social Media Crisis – What Now? Pt. 1

In the Chinese language, the characters that spell out the word “crisis”,wēijī,  are formed from the the sinographs that translate to something like “incipient moment” or “crucial point”. A wēijī is a perilous situation when one should be especially careful and wary. It is not usually a time when one goes looking for advantages and opportunities. In a crisis, our instincts tell […]

SEO – is it a sprint or a marathon?

Photo courtesy of Tudre(CC Attribution) SEO, so many people come to me asking if I can “do some SEO” and get them on the first page of Google and then seem confused when I explain it is a process and that the process is on-going.  I think it takes a mental shift to understand that […]

How to get basic SEO started for new business

Today, all the talk seems to be centered around social media.  Many new companies and even well established ones have left their SEO by the wayside. Fact is that online searches are what drive purchase decisions. A business creates demand for their products/services using social media, but will capture demand and steal market share via SEO and their website. So what […]

SEO is NOT Dead – Long Live SEO

I am asked pretty frequently, by new clients “But, isn’t SEO dead?”  “Wait, what? NO!” As long as there are search engines and electricity to power them, SEO will be alive and necessary to your marketing.  If you have a business and you want that business to be viable and relevant in today’s world, you […]

What is White Hat SEO?

“White Hat” SEO is the term used for organic or natural SEO – Also called “ethical” SEO White Hat SEO is the methodology of creating and maintaining a website using techniques that will gain the website long-term rankings with search engines as well as focusing on the human readers (your customers!). Some examples of White […]

How Long Does SEO Take

I was going to write a blog post on this topic however, this article (Joshua Steimle from Forbes.com) came out and I honestly do not feel I could have said it better. One of the highlights of the article does a great job of breaking down a basic timeline that I wholeheartedly agree with. Here […]

Multiple Websites – Don’t do it!

Over the years I have had new clients express frustration that their competitors have built multiple websites for the same business/company and they want me to do the same for them.  I always strongly urge them to reconsider. Why?  Because unless you have two different businesses selling different services or products there is no need […]

What is Twitter, why and how to use it

I read this good article on the benefits and uses of Twitter and how it relates to business owners and marketing departments. The author lists 17 ways to utilize Twitter for your business and branding. If you are in the dark about what Twitter is, why you should use it and how to maximize your […]

SEO article you should read

The article below is a helpful (and quick) read that can you give a nice and easy primer on the art and science of SEO. Many of my clients and friends have asked me about different techniques they have picked up on the internet or by talking to their friends/co-workers… be careful and take your […]