Black hat SEO, the "dark side" of search engine optimization.
Most business owners complain that their websites are not getting enough inquiries or orders from their visitors. Some business owners feel that they are not getting orders despite a significant increase in traffic to their sites. They are not converting website visitors into paying customers. So, out of frustration and often desperation they turn to a SEO firm that promises quick fixes that have devastating repercussions on the website and brand, in the long run.
Most business owners expect overnight results from search engine optimization service providers, and that is not possible if the SEO provider is using ethical or "white hat" tactics.
- Good SEO takes time, effort, and vision. A vision of where the site is headed, what it should be offering it's visitors and how to create a content that turns those visitors into long time customers. The best way to get the long term benefit of SEO is to do the work.
- Offer your visitors content that is relevant to your industry and topics. The web is full of useless sites, try to stand out and be of value to visitors.
- Make sure that your site is easy to use and navigate.
- Organize your products and services in a manner that is intuitive for customers, we suggest to clients that they have an elderly relative navigate their site to test for ease of use.
- Does your site give a visitor a solution to their problem or merely offer up "spammy" keywords to get a quick ranking by Google? This is the most common reason responsible for getting a site "sandboxed" or blacklisted.
Do you know what are the black hat SEO practices generally adopted by the companies offering SEO services?
- Keyword Stuffing
- Cloaking
- Doorway Pages
- Link Farms
- IP delivery
- Automatically generated keyword pages
- Misspellings
- Scraping
- Blog spam
- Duplicate content on multiple domains
- Domain grabbing
- Fake news
- Brand jacking
- Rogue bots
- Hidden affiliate links
- Deceptive headlines
- Google Bowling
- Invisible links
- Different content for search engines than users
- Hacking sites
- Slander link-bait
- Map spam
Besides the above, redirects, duplicate sites and interlinking are other popular black hat SEO practices that are generally adopted by the companies offering search engine optimization services just to please the clients with their comparable lower SEO quotes.
Even if you have limited budget there is no need to compromise and employ black hat SEO practices. One of the major reasons is that search engine/s may detect the site being promoted by "unethical" means. In such cases the search engine may ban the site and thus all your investment and effort will be wasted and you will find your site "sandboxed".
Apart from this, the black hat SEO practices may show apparent boost in traffic but what about the relevancy of content to your visitors? Never stop asking yourself if your website's content gives value to the web and your site's visitors.
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