Google is rolling out a new service that lets users buy retail items directly from the search results page on mobile devices, in an effort to make mobile search more useful and give advertisers a new way to attract customers.

A new link reading “Buy on Google” will appear in the ads that show up after users search for certain retail items. Clicking on that link will take you to a retailer-branded product page hosted by Google where you can get more information about the product, like reviews, and select item quantities. A checkout button will let you enter and save payment information, and provide a shipping address, before placing the order.  Read more here